Subsequent to becoming creative director of Alaïa in 2021, Pieter Mulier has endorsed a whole host of modeling’s finest with the Paris-based fashion house’s advertising campaigns. Campaigns from the get-go have included everyone from Mona Tougaard and Anna Ewers to Anok Yai and Kaia Gerber. Earlier this year, the Belgian designer secured none other than supermodel sensational Gisele Bündchen for the Winter/Spring 2024 campaign installment. Now, for the Summer/Fall 2024 season, Mulier taps model-of-the-moment Loli Bahia. The French beauty of Algerian descent poses before the lens of photographer Sam Rock. Styled by Aleksandra Woroniecka, the industry fave (who stars in the current campaigns of Versace, Saint Laurent and Chanel) poses within Rock’s photographic studio, showcasing pieces from Mulier’s Alaïa collection against a stark white backdrop, shot in crisp black and white.
Read below the reactions of theFashionSpot’s forum members:
“Beautiful. I always love Pieter Mulier’s Alaïa ads. So mature and glamorous, Matthieu Blazy should takes notes,” voiced Kanzai the moment the campaign struck.
“Mulier’s clothes are terrible but his campaigns are fabulous! Very Farida [Khelfa] mixed with Sade [Adu] coded! Fabulous!” Lola701 enthused.
WAVES simply described the campaign as “stunning!”
“So freaking beautiful! Love every single thing about this campaign, including the clothes. Sam Rock never disappoints and Pieter Mulier is one of my favorite designers at the moment. His clothes are exquisite,” raved forum member philophile.
Sharing the same level of enthusiasm was vogue28: “Absolutely love this. All for the simplicity and how stark, crisp and clean it is. Always loved Pieter Mulier’s Alaïa from his designs to his campaigns – and this is no exception.”
See more of Lolia Bahia as the face of Alaïa’s Summer/Fall 2024 campaign and join the conversation, here.
