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About The Book

'Packed with stories and advice that will have you laughing and crying.’ - Cosmopolitan

In this groundbreaking book, beauty influencer and podcaster Anchal Seda openly and honestly explores the shared experiences of "the brown girls" from Indian, Pakistani, and Bangladeshi women living in the Western world. 
What Would the Aunties Say? is packed full of advice to help you handle our culture, be yourself, live your best life, and, of course, deal with the Aunties. 
Navigating the ups and downs of life in our community can be challenging. We live in a very different world today to our parents, uncles, aunties, and grandparents, which comes with lots of unwritten rules and expectations. But you're not alone. 
Filled with humour and warmth, and based on the podcast of the same name, in What Would the Aunties Say? Anchal shares her own experiences with the stories and dilemmas of other young women like her. It takes you through every aspect of life – from education and career, beauty standards and colourism, to dating and marriage, as well as mental health and therapy, racism and inequality – and of course, your relationship with your family.
This book will make you laugh and cry and nod your head in recognition. It will help you handle the challenges we face and encourage you to embrace the benefits of the fusion of East and West while inspiring you to be unapologetically yourself.


About The Author

Anchal Seda is a prolific social media content creator an, presenter and culture champion based in London. With almost a decade spent in the beauty influencer industry, Anchal has built a unique and heart-warming brand that embodies everything it means to be a strong, ambitious, independent woman. Following on from her ‘Brown Girl Confessions’ YouTube series, Anchal launched her podcast What Would the Aunties Say? to address taboo topics within South Asian culture that had personally impacted her life and were close to her heart. 

Product Details

  • Publisher: Gallery UK (May 26, 2022)
  • Length: 304 pages
  • ISBN13: 9781398505636

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Raves and Reviews

‘Based on her podcast of the same name, beauty influencer Anchal Seda's first book openly and honestly explores the shared experiences of women from Indian, Pakistani, and Bangladeshi heritage living in the Western world. Covering everything from careers, colourism, relationships and mental health, it's packed with stories and advice that will have you laughing and crying.’

– Cosmopolitan

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