Fashion is all about the new. Season after season, designers are pushed to create, we as shoppers are encouraged to consume and endless shows and spectacles are put on during Fashion Weeks. It might be glamorous but sustainability – whether in terms of energy, resources or anything else – is rarely the main concern.
However, with the BBC Earth x British Fashion Council x Mother of Pearl initiative launched during London Fashion Week – identified under the hashtag #SustainableMe – the fashion industry is opening up the debate on sustainability issues within the fashion industry and exploring possible solutions.
On 16th February 2019, the British Fashion Council celebrated this collaboration with a cocktail reception at Spencer House. The event also served as a premiere for the short film commissioned by BBC Earth from BBC Studios’ award-winning Natural History Unit (see the video below). The film shows how the natural world inspires creativity, addresses the impact of fast fashion on the planet and shows how more mindful consumer behaviour could help create a more sustainable future for the Earth.
As a follow up to the collaboration with the British Fashion Council and Mother of Pearl, BBC Earth has now launched #SustainableMe accross all its digital platforms. Mother of Pearl will release a capsule evening wear collection of nine pieces exclusively withonline retailer Net-A-Porterm in June.
Let’s hope this is the start of a significant shift in the fashion industry’s attitude to sustainability issues.