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The celebrity model kid joke

The celebrity model kid joke

Fashion is increasingly becoming synonymous with celebrity model kids. Being a model used to mean that there was something special/ incredible/ striking about your look. You had been ‘picked’ because something set you apart, whether it was your body type, your face shape, your proportions or something else. You were a model because you had ‘it’. But now, there seems to be just one simple criterion needed to become a model: a famous family member.

A famous mother or father works best but a sister, cousin or aunt/ uncle works too.  That’s all it takes. Some celebrity kids can really cut it as models but a lot of them are just average looking. There are thousands of better looking ‘ordinary’ girls/ guys out there who would be better suited to the role but ridiculously, they’ll probably be overlooked because their last name doesn’t fit. Yet, the industry will suddenly find the plainest celebrity kid ‘stunning’ and within a few months the media will laughably be referring to them as a ‘supermodel’ (more about that stupidity another time).

A quick look at the catwalk shows that this isn’t just a trend, it’s an absolute epidemic. And it’s definitely not doing Fashion any favours. If all it takes is a surname to be a model, what makes them special? Absolutely nothing. And that’s why so many people rightly guffaw and laugh as celebrity offspring strutt their stuff on the catwalk. Then comes the question “How the F is he/she a model?” before they see the last name and go “Aaaah, celebrity model kid!” in a knowingly jaded way.

It isn’t about the fact that these celebrity model kids don’t look like anything ‘special’, it’s about the fact that their ordinariness (and there is absolutely nothing wrong with that) is elevated whereas ordinary looking anonymous people don’t get the same opportunity. Their inclusion isn’t proof that there is space for all types and faces and physiques in Fashion (which would be positive), it’s proof that fame and money can and will buy you a career and a spot in the limelight and this is now seen as normal. What would the world be without nepotism?

It might attract attention but  it certainly doesn’t command any sort of respect for the ‘models’ or the brands using them as cheap gimmicks. It also means that people who would genuinely make fantastic models are being passed over in favour of  so-called celebrity model kids you wouldn’t look at twice on the street. Modeling is now basically a birthright for celebrity kids and a rite of passage. No matter what they look like, at one time or another, they will model. It’s not fair on those trying to break into the modeling industry, it’s robbing us of stunning models and it’s robbing many people of a what can be a life-changing career.

Certain brands have actually made this gimmick a calling card and flood their shows with celebrity kids as was the case during Milan Fashion Week.  And of course right now, New York Fashion Week. These brands might enjoy the attention that comes with average-looking faces with famous last names but in the long run, they are actually shooting themselves in the foot. Why? Firstly, because it shows that they have nothing stron, real or tangible to offer. And also, because people have eyes and they’d rather watch an attractive anonymous model sublimating designs than at an ordinary celebrity model kid who got mummy and daddy to buy them a job.



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